STAFF DESIGN ENGINEER

DESIGN SYSTEMS · ENTERPRISE PLATFORMS · AI PRODUCTS

MAURICIOJUBA.

10+ YEARS SHIPPING SYSTEMSBASED IN SÃO PAULO, BRAZILOPEN TO GLOBAL RELOCATION

SOME OF THE COMPANIES i'VE WORKED WITH

IBMDellAudiSantanderBradescoVolkswagenClaroVia Varejo
013 PROJECTS
022 LIVE · 5 SOON

RECENT ARTICLES

003Design Tokens Are Prompts NowCOMING SOON
004Why I Design Kill Criteria Before I Design InterfacesCOMING SOON
005Governance Is an Enabler of Speed, Not a Control MechanismCOMING SOON
006What Neuroscience Taught Me About AI Interaction DesignCOMING SOON
007From 42% Failure to 87% Success: Redesigning a 60-Team Salesforce WorkflowCOMING SOON
03PROOF OF BUILD

THE LAB

001 RUST · EGUI · DESIGN SYSTEMOURO_DSshadcn/ui rebuilt natively in Rust/egui — 71 components on a token-first architecture, with governance tests that fail the build on violationsOPEN SOURCE SOON
003 NEXT.JS · AGENTS · POSTGRESBLIVE PIPELINELLM agent pipeline generating commercial travel proposals for a real agency — briefing in, designed proposal out, in production since 2026IN PRODUCTION
04CAREER

ABOUT ME

SÃO PAULO — 23°33′S 46°38′W

10+ Years shipping design systems, enterprise platforms and AI products — as design and as production code.

LOCATION — SÃO PAULO, BRAZIL 🇧🇷

RELOCATION — OPEN, GLOBAL 🌐

WORK EXPERIENCE

  1. TYPE:ZERO

    FOUNDER / DESIGN ENGINEER

    [2026—]
  2. DELL

    PRINCIPAL PRODUCT DESIGNER

    [2022-2026]
  3. IBM

    SENIOR PRODUCT DESIGNER

    [2017-2022]
  4. MADPENGUIN

    GAME UX DESIGNER

    [2015-2017]
  5. ZARREF

    NETWORK MANAGER

    [2011-2015]

STUDY

  1. MSc · NEUROSCIENCE & PSYCHOLOGY

    Mackenzie — in progress

    [2026]
  2. BSc · GAME & INTERACTIVE DESIGN

    Anhembi Morumbi

    [2017]

IN-DEPTH LOOK

CORE FOUNDATIONS

01

Tame the complexity

Enterprise chaos, made clear and humane.

02

Design with, not for

Co-create, then hand teams foundations they own.

03

Earn the outcome

Measured impact — proof over opinion.

04

Forged in the real world

Built across 9+ enterprise brands, to scale.

CORE COMPETENCIES

  1. AI & Intelligent Systems

  2. Product & UX Strategy

  3. Systems & Scale

  4. Research & Delivery

  5. Engineering & Code

MY TOOLKIT

Figma

Design

Claude

Development

Antigravity

Rapid Prototyping

NotebookLM

Research

VS Code · Neovim

Coding

FigJam

Workspace / Collaboration

Photoshop

Image Editing

After Effects · Premiere

Video / Motion Editing